Send your resume to hrd@moraiscity.com and .
Job Brief
We are looking for a Performance Marketing Specialist with a big appetite to learn to join our team to help us develop and support digital transformation strategies. The selected candidate will be responsible for managing performance marketing campaigns for diverse objectives of business. Candidates should demonstrate expertise in advertising management skills.
Responsibilities
- Plan and execute all digital acquisition activities using ads platforms including SEM, social media, display advertising campaigns and affiliate marketing, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple teams in order to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
Skills Required
- 2.5 – 3 yrs. of experience
- Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads
- Knowledge on Remarketing and creating Target Audience
- Have a good understanding of mobile attribution tools
- Have a basic understanding of Google Analytics.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.
- Experience in handling programmatic ad buying would be a plus.
